Google Discover is a personalized content feed that shows users articles and videos based on their interests. It is different from the traditional search where users search for queries and some results appear. It basically shows the content to the audience which might be really interested in what you have to offer.
Google Discover can be a big source of traffic and sometimes it will take you less efforts to gather that audience as compared to the SEO. Also, if you own a blog or a news website, it could fasten the speed of getting traffic rather than waiting for months for the results to appear. There are some tips that you can follow to get your website traffic from Google Discover but, unlike SEO, we never know exactly what it takes for it to happen. However, you can try things that we are going to discuss.
What is Google Discover?
Google Discover is a personalized content feed from Google that shows you articles, videos, and updates based on your interests. For this to appear on your feed, you don’t have to search for anything. It appears in the Google app, on many Android home screens, and in Chrome on mobile. The feed updates automatically as your interests change, aiming to show you things you’re likely to care about right now.
Google also allows you to choose your favorite media outlets and curate the feed for you. All in all, Google Discover is your personalized feed where you get to know what is happening around the world. Now, it has a lot of traffic potential if you are a publisher and we will see how you can leverage this power.
Tips to optimize your content for Google Discover
1. Write content around trends
See what is happening in your niche and write about it consistently. As we discussed above, Google Discover thrives on fresh content. It’s feed is built to showcase what’s gaining attention right now, which means your content has a much better chance of appearing if it aligns with trending topics.
Discover tends to reward articles that appear early in a trend’s life cycle, especially when paired with strong visuals and a headline that clearly matches what people are looking for. And this leads us to our second tip.
2. Focus on Headlines and Hero images
Headlines and hero images are two of the key factors Google Discover uses when deciding what to promote and surface in front of the readers. Google Discover’s feed is visual first. So, good headlines along with high-quality and relevant hero images are key to increase visibility.
Start with headlines that clearly communicate what the article is about and try not to do clickbait. Discover prefers direct and explanatory titles because users scroll quickly and decide in a split second whether something is worth the time or not. So, make sure to add strong visuals and descriptive titles.
3. Optimize for EEAT
EEAT which stands for Experience, Expertise, Authoritativeness, and Trustworthiness plays a major role in whether Google Discover feels confident recommending your content. Discover doesn’t only look for what is new but what is reliable as well. So, if you prove your expertise in your area and strengthen those signals, your content will work better in Google Discover.
Show your experience by grounding your articles and blogs in the first-hand and real-world knowledge. It is good to show first-hand testing and give your direct observations. You can demonstrate your expertise by accurately explaining the topic and talking about it in depth. You should also connect your work to credible sources when necessary. Lastly, you should add trustworthiness to the content with transparent sourcing and clean writing. All these things will help your content being loved by Google Discover.
4. Publish Consistently
Google Discover respond better to the websites that publish on a regular basis. This signals that the site is active, reliable, and worth crawling consistently. But, do not just start to publish shallow content because you have to hit your article target. Quality should be the key priority.
When you publish regularly, Google has more opportunities to understand what your site is about, which helps the system match your articles to user interests. Steady output builds momentum. As Google sees that you’re producing trustworthy, relevant content week after week, your articles are more likely to be evaluated and recommended by Google.
Conclusion
There is no sure shot way to ace the Google Discover. However, you can try to publish breaking news, latest trends, and informative content on a regular basis. It is better to target both Google search and Google discover to increase the chances of your success.